Hi Michael, thanks for your quick response. We are currently in Beta and not charging yet. Our typical conversion funnel involves getting traffic to our websit

Hi Michael, thanks for your quick response. We are currently in Beta and not charging yet. Our typical conversion funnel involves getting traffic to our website (mainly so far through blog write-ups, directory submissions, and our own blog articles), getting them to try our demo, and then getting them to sign up. This has not been a major issue, but getting those who register to actually use the product (at all or for an extended period of time) has been difficult. We actually have had a few excited Beta testers, but they stopped using our product after a while (it's obvious because we're an onsite widget). Our "niche" is the consumer ecommerce/online retail market. The pain points we are aiming to solve are arguably well-documented in the ecommerce industry: traffic and conversions. We are trying to leverage the power of social networks to optimize the sales funnel as well as drive organic word-of-mouth marketing on social networks. We have published several resources documenting how this would be plausible (e.g. white papers, blog articles) in order to educate the market, and it seems that the market cares about what we're talking about. But excitement frequently turns into quiet indifference once they see that our product doesn't work up to their expectations. In other words, I suspect that our product is the problem here, not a misjudgment/illusion about the pain point. My question is how do I tell if I'm not addressing a real pain point vs. the pain point is real, it is the product/execution/marketing that sucks?