4 ms·

If anything, it should show movie theaters that if they dropped their own prices, more people would go to the movies...

• arbie 8y ago
  What respectable theater-chain CEO would admit that and act on it?
• actionscripted 8y ago
  I feel the same about concessions. I realize it might all be calculated to the penny for peak income but I would be more keen to regularly buy concessions if I wasn't paying close to $20 for a soda and a popcorn. I would think dropping the cost a bit might increase the number of folks buying. (The margins on it all are what really piss me off.) I also wish it wasn't essentially a flat price for everything. A small, medium or large anything is generally just fifty cents to a dollar away from any other size. I want a small soda and popcorn I get pressed to size-up for that extra few cents to get a gallon/barrel of each.
  • nol13 8y ago
    "The margins on it all are what really piss me off." Not that it's your problem as a consumer, but factor in that your ticket price pretty much all goes to the studio. (correct?) And getting $8.50 for the large which costs $0.14 better than getting $8.00 for small which costs $0.12
• rhino369 8y ago
  And if Apple sold the MBP for 500 bucks their sales would 10X. But that wouldn't be profitable.
  • discardable_dan 8y ago
    The difference is that most movie showings are not full, and every empty seat is $12 lost. If you have 50 people seeing a movie at $12, and you'll get more than 10 more people watching it if you price it at $10, you'll make a profit (not to mention concessions).