>if you don't like the results Google's service provides, you'll choose a better service provider In the real world, this isn't always a clear option. If I run

>if you don't like the results Google's service provides, you'll choose a better service provider In the real world, this isn't always a clear option. If I run a restaurant I cannot cause everyone who might visit it to switch to a different maps provider. For the users, there _isn't_ a comparable service to Google Maps. The competition is fairly incomparable. This is a scenario which is only going to keep happening more often and worse as we move deeper into systems where _data_ is the differentiating factor. Competition becomes impossible when you're starting from zero and the entrenched player has decades of good, clean data.