There's actually an interesting episode of the Recode Media podcast where he talks about their business model. There's an element of 'the gym model' but they al

There's actually an interesting episode of the Recode Media podcast where he talks about their business model. There's an element of 'the gym model' but they also plan on leveraging MoviePass as an advertising/promotional tool. i.e., customers are already paying to watch movies and they want to maximise how much they use the service, so MoviePass promotes more obscure/indie movies that may be of interest.