There's more than one reason gym memberships work they way they do. Subscriptions, especially low cost ones, tend to run longer than if a person paid per usage.

There's more than one reason gym memberships work they way they do. Subscriptions, especially low cost ones, tend to run longer than if a person paid per usage. That's why there's so many subscription scams. PF has the lunk alarm. Netflix's dvd service use to give preference to its less active customers on new releases. If MoviePass owned their product they could play that game as well. Like price discrimination, but modifying the value.