Keep in mind that Coinbase always had to expect being banned by other companies if they adapt a no-crypto currency. I would've been very careful putting all inf

Keep in mind that Coinbase always had to expect being banned by other companies if they adapt a no-crypto currency. I would've been very careful putting all infrastructure on some easily scalable cloud service. You'd probably want to be able to run with at least two cloud providers at the same time (preferably two providers from different jurisdictions). That means you'll have to build a lot of scale infrastructure yourself.