> AMC also believes that promising essentially unlimited first-run movie content at a price below $10 per month over time will not provide sufficient revenue

> AMC also believes that promising essentially unlimited first-run movie content at a price below $10 per month over time will not provide sufficient revenue MoviePass has proven theaters are interesting to more people than I'd have thought in a world of 70"+ TVs and 4K streaming. A smarter Pass could experiment with non-peak times, second release movies, and concessions. Average ticket price really isn't the best metric with the fixed costs of a theater.