Gyms rely on their clients optimism to sign up, but profit on their lack of commitment, which seems to be what MoviePass is banking on. Early adopters tend to b

Gyms rely on their clients optimism to sign up, but profit on their lack of commitment, which seems to be what MoviePass is banking on. Early adopters tend to be the most vocal and the most intent on extracting value, so I can see that if they hit a certain level of users, there's a chance it could be as profitable as a gym. The question comes down to one of runway, and it's tough to tell if the CEO is being truthful about future investment. It seems risky but I'm curious to see if I should give it a try now vs. waiting until they get more "creative" with their plans.