That was my first thought too. "Most businesses would close if their customers never showed up. An empty restaurant is a disaster. An empty store means bankrup

That was my first thought too. "Most businesses would close if their customers never showed up. An empty restaurant is a disaster. An empty store means bankruptcy. At a gym, emptiness equals success. Today on the show, the mind games that gyms play with you. From design to pricing to free bagels, gyms want to be a product that everyone buys, but no one actually uses." From Planet Money: https://www.npr.org/sections/money/2014/12/17/371463435/episode-590-the-planet-money-workout https://www.npr.org/sections/money/2014/12/17/371463435/epis...