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Gyms?

• smnrchrds 8y ago
  That was my first thought too. "Most businesses would close if their customers never showed up. An empty restaurant is a disaster. An empty store means bankruptcy. At a gym, emptiness equals success. Today on the show, the mind games that gyms play with you. From design to pricing to free bagels, gyms want to be a product that everyone buys, but no one actually uses." From Planet Money: https://www.npr.org/sections/money/2014/12/17/371463435/episode-590-the-planet-money-workout https://www.npr.org/sections/money/2014/12/17/371463435/epis...
  • yazr 8y ago
    MoviePass should give out Book of the Week to discourage customers... Still, the NPR story mentions 15$/month Gym! in Manhattan! And its a huge place that can hold 300 people. Americans are crazy...
• natecavanaugh 8y ago
  Gyms rely on their clients optimism to sign up, but profit on their lack of commitment, which seems to be what MoviePass is banking on. Early adopters tend to be the most vocal and the most intent on extracting value, so I can see that if they hit a certain level of users, there's a chance it could be as profitable as a gym. The question comes down to one of runway, and it's tough to tell if the CEO is being truthful about future investment. It seems risky but I'm curious to see if I should give it a try now vs. waiting until they get more "creative" with their plans.