I don't think the idea of selling advertising is very good for MoviePass, as in suggestions on what to watch or where to eat, etc. They could have some success

I don't think the idea of selling advertising is very good for MoviePass, as in suggestions on what to watch or where to eat, etc. They could have some success with different tiers of service and letting the studios pay to have their movie in a cheaper tier - like a Bronze package at $10/mo that only gives access to movies where studios have paid them X and people have to play a higher rate for Silver, etc. to recoup the cost of seeing movies they would take a loss on. That could make some sense since studios have turned many movies into advertisements for merchandise.