If Movie Pass manages to do well they are at the mercy of a middle man that can turn supply on and off for their cinemas and ultimately crunch them down on pric

If Movie Pass manages to do well they are at the mercy of a middle man that can turn supply on and off for their cinemas and ultimately crunch them down on price. If Movie Pass fails it still helps set an unrealistic price for the cinemas who won't be able to match it. It may drive even more people away from cinemas who no longer wish to pay full price.