> Why are you still investing in backend developers when customers don’t care? It's simple really. Because they're more profitable than your hurdle rate. Serve

> Why are you still investing in backend developers when customers don’t care? It's simple really. Because they're more profitable than your hurdle rate. Serverless isn't the elimination of backend, it's just reallocating backend engineers to AWS, which is widely regarded as absurdly profitable for Amazon. Optimizing your AWS spend essentially becomes the new ops. If you want to keep your team small, that's fine, but don't delude yourself into thinking this is constrained by anything other than the size of the opportunity you're pursuing.