I'm skeptical of this for larger companies/companies that aspire to get larger - time and time again, the more you outsource, the more you're tethered to those

I'm skeptical of this for larger companies/companies that aspire to get larger - time and time again, the more you outsource, the more you're tethered to those services, especially if you need to scale. This will cost companies lots of money long term if the company grows. I also say this as a developer who works primarily in the UI/frontend web services layer. The more reasonable view is analyze your problems, see what your near & long term business goals/possibilities are, and the risk/benefits you get from each technical approach to meet them. Whether that be serverless, or more traditional backends & data management, it doesn't really matter. Puff pieces like this making some incendiary assertion and chock full of assumptions don't do businesses any favors. There's no good shortcuts to running a good business than good decision making & a little luck.