Don't forget two things: there's a monthly option, and Prime Video. It's a bit inaccurate to talk about "lock in" when a consumer can choose a modestly more ex

Don't forget two things: there's a monthly option, and Prime Video. It's a bit inaccurate to talk about "lock in" when a consumer can choose a modestly more expensive month-to-month membership. For me (plus two roommates), Prime Video adds enough additional content on top of Netflix and Hulu that it would justify the ~$10/mo all on its own.