Some people (not me) want to avoid certain types of foods. Every item in the store is free of "any hydrogenated fats or artificial flavors, colors, sweeteners o

Some people (not me) want to avoid certain types of foods. Every item in the store is free of "any hydrogenated fats or artificial flavors, colors, sweeteners or preservatives" (https://www.wholefoodsmarket.com/about-our-products/organic-food/organic-food-faq#WFMproductsorganic https://www.wholefoodsmarket.com/about-our-products/organic-...). If those specific things are important to you, WF offers two advantages: (1) Wider selection because everything in the entire store meets your criteria. (2) It's way less tedious than going to a regular store and checking the labels of every single item.