It’s a good question (Sorry you’re getting downvotes). I’ve shopped almost exclusively at WF now for about 6 years. In those six years I’ve lived in four separ

It’s a good question (Sorry you’re getting downvotes). I’ve shopped almost exclusively at WF now for about 6 years. In those six years I’ve lived in four separate locations, and in all but one the WF was within walking distance of my home. My current home has one about .5 mike away. So, proximity is a nice factor for me. Then once I’m inside, the quality of the fruits and vegetables is noticeable. I don’t go out of my way to buy organic (not a priority for me), so the prices can be quite reasonable. I find that I can get an extra day or two of refrigeration with whatever I buy at WF, which saves me a trip compared to buying from, say, Star Market or Ralph’s. Next up is their pre made deli counter. I absolutely LOVE their selection of ready to reheat / deli selections like their rosemary chicken, or tuna / chicken salad. They are pricey by the pound, but when I tried out the other supermarket near by which had cheaper options, the quality and taste weren’t even close. Also, for additional context, I’m the primary cook in the family. When I quit my job to start my startup 1.5 years ago I started cooking to help save money. I make breakfast, lunch, and dinner for my wife and myself 6 days a week. So, I’m definitely a “frequent flier” with my WF.