Take away from the article: McDonald's is a tough subject for piloting a FourSquare use-case. Too ubiquitous of a brand to be "discovered", customers probably n

Take away from the article: McDonald's is a tough subject for piloting a FourSquare use-case. Too ubiquitous of a brand to be "discovered", customers probably not interested in location games, and how much more can you sweeten a deal at McDonald's.