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Elitists club on the way. Actually from the business perspective that's a smart move. I'd love to know what are the churn numbers of Amazon Prime program.
by barbelldan 8y ago
Elitists club on the way. Actually from the business perspective that's a smart move.
I'd love to know what are the churn numbers of Amazon Prime program.
- bpicolo 8y agoIt's like 100 bucks a year, not all that different price-wise from a Costco membership. Amazon overall has been trying to make Whole Foods less elitist than previously
- eganist 8y ago120
- dragonwriter 8y ago> It's like 100 bucks a year, not all that different price-wise from a Costco membership. Its $120, the same as Costco Executive membership, and twice Costco Gold Star membership.
- Fins 8y agoWith cashback on Executive membership, it always ends up being free (and then some) for me. On the other hand, Amazon was just not worth the aggravation of having to deal with their customer "service".
- cptskippy 8y agoI would imagine is comes down to how many of the benefits you use. No particular benefit of Prime solidifies my decision to subscribe but collectively a handful do. I would imagine most long term members don't take advantage of all the Prime benefits but rather a select few that align with their habits. The problem Amazon has to juggle is profitablity with members. I would guess if you used all of the benefits then Amazon might lose money on you. So Amazon has to price Prime such that it is appealing to as wide enough audience as possible to offset the loss incurred from people who maximize their benefit and at the same time offer benefits that are niche enough that not all members utilize them while at the same time perceived at potentially beneficial to all members.