I would be surprised if this wasn't an internal metric that the optimize for. I'd be surprised if a drop in viewing time didn't strongly correlate with cancelle

I would be surprised if this wasn't an internal metric that the optimize for. I'd be surprised if a drop in viewing time didn't strongly correlate with cancelled subscriptions (which they use as motivation). When a film ends, they always seem to play a trailer for something else (even if you've seen that trailer 10s of times already). They seem to want to push content at you. As noted elsewhere in the thread, they seem to see their competition not just as traditional TV, but as other ways of spending time.