"The value of your service to a user isn't going to increase simply due to the passage of time or growth of your site." I disagree, at least in one specific ca

"The value of your service to a user isn't going to increase simply due to the passage of time or growth of your site." I disagree, at least in one specific case. A new dating site doesn't have enough of a userbase of the gender that I am interested in for me to signup and pay a monthly fee. If they successfully complete their marketing play, I will gladly sign up.