4 ms·
I did this with the CEO of Breather. Back then, you could target based off of employer, job description, school, and interests. You could also make these target
by fluxic 8y ago
I did this with the CEO of Breather. Back then, you could target based off of employer, job description, school, and interests. You could also make these target options mutually exclusive—which, in the case of Breather CEO Julien Smith—meant an audience of 1.
My unlisted Medium post got 1 read. Felt like a damn king when it worked. Cost me (I shit you not) 20 cents to pull off.
Epilogue: I quoted him too high, and didn't get the job. Oh well. Still one of my best stunts ;)
- BurningFrog 8y ago20 cents? That's cheaper than a stamp!
- mslate 8y agoAnd you get read receipts!
- schoen 8y agoI feel like Chris Soghoian (or maybe Ashkan Soltani) also did this in the same timeframe with Google executives when he wanted to lobby them individually about policy issues—but I didn't immediately find a reference to it. (But I think it was the same method, like targeting attorneys at Google who had a certain combination of almae matres.)
- Abhishek41783 8y agoCould you share the Link to your medium post please :)
- DisruptiveDave 8y agoI simply sent him a well-worded cold email. Worked well enough for a response and a discussion. (Nothing came of it for me, either.)