Now if they're really serious they'll find a covert spokesperson to represent their views — someone down-home and earthy, perhaps like Joe the Plumber, who can

Now if they're really serious they'll find a covert spokesperson to represent their views — someone down-home and earthy, perhaps like Joe the Plumber, who can express their political position in terms and with voice that the great majority of voters (WA has a median household income of ~55K; http://www.ofm.wa.gov/economy/hhinc/medinc.pdf http://www.ofm.wa.gov/economy/hhinc/medinc.pdf) would find more approachable. Ballmer and Bezos may have name recognition, but any good PR strategist knows that having a couple of billionaires vocally object to high-marginal-bracket tax increases would be just a bit gauche.