One question though is what effect this has on shows with no plausible connection to contemporary life. Fantasy, historical, etc. Even in Legion a discussion in

One question though is what effect this has on shows with no plausible connection to contemporary life. Fantasy, historical, etc. Even in Legion a discussion involving brands would have to be pretty forced, though when they go out in public there's plenty of opportunity for logos (not sure if they used any placement or not, would be cool to see a database of this stuff). Anyway it seems like there could be an increasing pressure against scripts that have no opportunities for brands.