I’ll be blunt - working with data is a lot more fun than working with line of business applications. That’s why so many more people want to do it. People comp

I’ll be blunt - working with data is a lot more fun than working with line of business applications. That’s why so many more people want to do it. People compete in machine learning for fun (e.g. kaggle.com). I doubt anyone works on CRM systems for fun.