Do what you can to launch ASAP. Then when your competitors launch, there's a greater chance that any write-ups on them will be bound to include your product - w

Do what you can to launch ASAP. Then when your competitors launch, there's a greater chance that any write-ups on them will be bound to include your product - which gives you more publicity. You're also smaller and more nimble - teams mean meetings which KILLS productivity. So don't fret. Just iterate.