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Discovery is the problem. If they’re on YouTube they can show up in people’s recommendation lists, target users with particular history, etc. Hosting your own

Discovery is the problem. If they’re on YouTube they can show up in people’s recommendation lists, target users with particular history, etc. Hosting your own video means you’re not likely to catch users who are binge watching videos, which I would imagine is a more lucrative demographic for ad dollars.

krapp 8y ago
Isn't hardware (server space, bandwidth and latency) the real problem, with streaming video?
- toasterlovin 8y ago
  No, cost for that is constantly reducing. The problem is getting people to pay attention to what you make.
  - mozumder 8y ago
    You do the same thing people do to get attention for their text blog - the usual publicity approaches.
    - toasterlovin 8y ago
      Not sure if you’ve noticed, but the blogosphere ain’t what it once was.
      - mozumder 8y ago
        Personal blogs, right. But I'm largely referring to professional media sites like magazines. The world needs a WordPress for video.
  - pavs 8y ago
    Constantly reducing is not the same as less expensive. Independent video streaming is still very expensive, both in hardware cost and bandwidth cost, and if you have a global audience, then you will have to rely on CDN, which for video is not cheap at all. Youtube for the longest time, ran on loss - until recently. Only after Google had reliable penetration all over the globe using their on-premise GGC (aka google CDN) solution, which relies on the user (ISP) bearing the cost of hosting the hardware and the bandwidth that run through it, that now Youtube has the infrastructure to make it profitable. I don't honestly see youtube being seriously challenged. Yes, there might be pockets of competitions - but far far from a serious challenge. Unless an individual producer has very high marketable demand that he can get a premium price from advertisers or charges users per video, I don't see how hosting videos for individuals is profitable. Corporations are a different story, and even they often rely on Youtube.
    - rocqua 8y ago
      A big CDN could do it, I think cloudfare recently launched a new video service. If they wanted to, they could build on that. More likely would be something like wordpress using this as a back-end. That feels like a great open-source project. Discovery could be done with RSS, trying to copy the podcast model. Whilst its not great to replace one big company with another, it is at least good to have an alternative to keep youtube from being too crazy.

krapp 8y ago

Isn't hardware (server space, bandwidth and latency) the real problem, with streaming video?

toasterlovin 8y ago
No, cost for that is constantly reducing. The problem is getting people to pay attention to what you make.
- mozumder 8y ago
  You do the same thing people do to get attention for their text blog - the usual publicity approaches.
  - toasterlovin 8y ago
    Not sure if you’ve noticed, but the blogosphere ain’t what it once was.
    - mozumder 8y ago
      Personal blogs, right. But I'm largely referring to professional media sites like magazines. The world needs a WordPress for video.
- pavs 8y ago
  Constantly reducing is not the same as less expensive. Independent video streaming is still very expensive, both in hardware cost and bandwidth cost, and if you have a global audience, then you will have to rely on CDN, which for video is not cheap at all. Youtube for the longest time, ran on loss - until recently. Only after Google had reliable penetration all over the globe using their on-premise GGC (aka google CDN) solution, which relies on the user (ISP) bearing the cost of hosting the hardware and the bandwidth that run through it, that now Youtube has the infrastructure to make it profitable. I don't honestly see youtube being seriously challenged. Yes, there might be pockets of competitions - but far far from a serious challenge. Unless an individual producer has very high marketable demand that he can get a premium price from advertisers or charges users per video, I don't see how hosting videos for individuals is profitable. Corporations are a different story, and even they often rely on Youtube.
  - rocqua 8y ago
    A big CDN could do it, I think cloudfare recently launched a new video service. If they wanted to, they could build on that. More likely would be something like wordpress using this as a back-end. That feels like a great open-source project. Discovery could be done with RSS, trying to copy the podcast model. Whilst its not great to replace one big company with another, it is at least good to have an alternative to keep youtube from being too crazy.