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what they say in public doesn't always match what they say in private.(i.e. just take the whole demandmedia "we are super profitable...HONEST!") in private, I'
by vaksel 16y ago
what they say in public doesn't always match what they say in private.(i.e. just take the whole demandmedia "we are super profitable...HONEST!")
in private, I'd bet that they are looking to build this up for 4-5 years, then sell it off to intuit.
- speby 16y agoI wouldn't immediately assume Intuit is automatically the most likely acquirer.
- scottkrager 16y agoThey seem the most likely....who else might be in the mix? A large progressive bank?
- alttab 16y agoInuit already bought Mint, why would they need inDinero? Mint has way more users, and already does the hard part - syncing with banks securely and categorizing expenses. Mint/Inuit could add a cash-flow module to their product and be done with it. Depending on how Jessica decides to position it, I could see it exiting to a buyer like Freshbooks, where the combination product makes a suite of small-business finance tools. Like a mini-Microsoft Financal-Office (except in the cloud).
- robryan 16y agoThere is middle cases to where they build it up for 4-5 years and most of the investors cashout to a big player like intuit buying a sizeable chunk.