I will add make a product focused on the decision maker, not the needs of the business. Make their life easier, or make them look like a genius, and you will ha

I will add make a product focused on the decision maker, not the needs of the business. Make their life easier, or make them look like a genius, and you will have a successful idea. Don't fall into the trap of making a product that saves the customer money, but makes life more difficult for the decision maker.