Ah, somehow I missed the date the article was written. Apologies to Mr. Pincus for making it seem like he was an a priori hypocrite. Still, I find it a little

Ah, somehow I missed the date the article was written. Apologies to Mr. Pincus for making it seem like he was an a priori hypocrite. Still, I find it a little ironic that he would later say things like, "I did every horrible thing in the book to get the revenues" -- paraphrasing since I don't recall the exact quote. As far as the charity split is concerned, I agree 50% isn't bad in most cases. However, I imagine margins are essentially zip for Zynga in this case, whereas most charities that take a cut of donations do have high operating costs.