I saw that Economist article. Have to say - those British guys seem like squares. =) My understanding is that Zappos put "fun" and "weird" into their culture be

I saw that Economist article. Have to say - those British guys seem like squares. =) My understanding is that Zappos put "fun" and "weird" into their culture because everyone already felt that way. And the example they cite from Mad Men (drinking at work, having affairs) is way more disruptive/unproductive than a 30 second phone call.