Do not cede control of an important aspect of your business to a third party^. In the case of app store distribution you find yourself in a principal-agent prob

Do not cede control of an important aspect of your business to a third party^. In the case of app store distribution you find yourself in a principal-agent problem[0]. The agent in this case are the FAANG's of the world who are interested in having a wide array of quality third party apps available at little to no cost for their customers. You as the software developer want to extract as much utility[1] as you can out of the users of your software as possible. These goals are often at odds and since you are not in control of the decision making process you will lose. Some may make it rich, but the vast majority are set up for failure. ^Unless you have a really good reason to. ex: payment processing [0]: https://en.wikipedia.org/wiki/Principal%E2%80%93agent_problem https://en.wikipedia.org/wiki/Principal%E2%80%93agent_proble... [1]: https://en.wikipedia.org/wiki/Utility https://en.wikipedia.org/wiki/Utility