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> Zynga does not make Zwinky, Mindspark Interactive Network does. But they need distribution, and they got that through Pincus - See: "I did every horrible thi
by bl4k 16y ago
> Zynga does not make Zwinky, Mindspark Interactive Network does.
But they need distribution, and they got that through Pincus - See: "I did every horrible thing in the book just to get revenues" : http://techcrunch.com/2009/11/06/zynga-scamville-mark-pinkus-faceboo/ http://techcrunch.com/2009/11/06/zynga-scamville-mark-pinkus...
> Product (red) is a great example where buying a $150 iPod nets a whopping $10 for The Global Fund.
You really can not compare the two. The BOM and cost of production on an iPod is probably $120. The incremental cost of a Farmville credit is thousands of a cent.
- twir 16y agoThanks for the source on Zynga's connection to Zwinky. I knew there was some sort of connection, but my face got horribly red when I realized "wait, he's right--Zynga didn't make Zwinky."
- teej 16y ago> But they need distribution, and they got that through Pincus Point conceded, I didn't know about that. > You really can not compare the two. A fair comparison isn't far out of reach - Shazam (red) only donates 20% of its iPhone app sales. My point isn't about these specific deals, it's that charity-share deals aren't uncommon and a 50% share is above industry standard. And for what it's worth, Zynga did spike their contributions to 100% after the earthquake hit. Through the sales of items in Farmville, they raised over $1.5M for earthquake relief, more than most NGOs, private companies, and countries.