The Honda case actually seems pretty reasonable to fine - Honda had an issue where consent from dealer events and other sources wasn't correctly recorded. So th

The Honda case actually seems pretty reasonable to fine - Honda had an issue where consent from dealer events and other sources wasn't correctly recorded. So they have a large list of emails, where consent falls into three categories: * Person did not consent, they left the form blank * Person consented, but it was not recorded * Person actively denied consent ( wrote "no") Honda then sent commercial email to this set of users, to "confirm" their preferences. In my view, that's not reasonable - if I leave a "would you like to receive email" item in a form blank, that is not permission to send me email.