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It's not defined. It was left intentionally ambiguous in the GDPR so member states have some flexibility in definition. I've got a call with a lawyer on Monday
by jwdunne 8y ago
It's not defined. It was left intentionally ambiguous in the GDPR so member states have some flexibility in definition.
I've got a call with a lawyer on Monday to clarify some bits of the GDPR. Number one Q for me is "how far can you take legitimate interests?".
Some lawyers are advising that marketing data and usage falls under legitimate interest, in a way that these higes drives for consent seem unnecessary.
If anyone else has any questions, I can ask and feedback. I'm sure I'll have those questions too.
- DanBC 8y ago> Some lawyers are advising that marketing data and usage falls under legitimate interest, Even ICO says legitimate interests might be okay for some marketing. https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/legitimate-interests/when-can-we-rely-on-legitimate-interests/#marketing_activities https://ico.org.uk/for-organisations/guide-to-the-general-da...