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"The study, which looked at ads run on member networks during 2009, showed that among users who clicked on a behaviorally targeted ad, 6.8% converted. That comp
by jimmaswell 8y ago
"The study, which looked at ads run on member networks during 2009, showed that among users who clicked on a behaviorally targeted ad, 6.8% converted. That compared with only 2.8% of those who clicked on a run-of-network ad."
https://www.emarketer.com/Article/Behavioral-Targeting-Doubles-Ad-Effectiveness/1007599 https://www.emarketer.com/Article/Behavioral-Targeting-Doubl...
- lovich 8y agoNo one's arguing that the targeted ads don't make more money. We are arguing that the extra value from the ads is not worth violating everyone's privacy.
- jimmaswell 8y agoA quote I heard recently is "Some of you may die, but it's a sacrifice I'm willing to make." That's what the tone towards small businesses/websites in relation to GDPR sounds like to me. I can't understand valuing this right to the "privacy" of not having your (often anonymized) identity tied to a marketing profile so much that you'd rather some free small websites no longer exist and others move to subscriptions.