Because MoviePass can drive incremental demand. Like an unsold hotel room or airline seat, the theater gets zero every time a seat is empty. If MoviePass purcha

Because MoviePass can drive incremental demand. Like an unsold hotel room or airline seat, the theater gets zero every time a seat is empty. If MoviePass purchases that ticket at half-price (and maybe the customer buys some popcorn), how does that hurt the theater? Have you been in a theater on a weekday afternoon? Most are ghost towns, even with reduced matinee prices. This suggests that matinee prices, although discounted, are still too high. MoviePass can grow a theater's attendance and revenue without requiring it to lower its window price to the general public. Why wouldn't they be "interested in" that?