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Sure, they're driving demand for essentially free movie tickets. I imagine it's not that hard to do, and not necessarily the kind of demand the theaters are int
by mhermher 8y ago
Sure, they're driving demand for essentially free movie tickets. I imagine it's not that hard to do, and not necessarily the kind of demand the theaters are interested in. And theaters already offer discounts at off hours to drive demand. Why would they offer it to MoviePass instead of directly to consumers?
- listenallyall 8y agoBecause MoviePass can drive incremental demand. Like an unsold hotel room or airline seat, the theater gets zero every time a seat is empty. If MoviePass purchases that ticket at half-price (and maybe the customer buys some popcorn), how does that hurt the theater? Have you been in a theater on a weekday afternoon? Most are ghost towns, even with reduced matinee prices. This suggests that matinee prices, although discounted, are still too high. MoviePass can grow a theater's attendance and revenue without requiring it to lower its window price to the general public. Why wouldn't they be "interested in" that?