The key is, if the 'product owner' is not the end user, they are not the customer. They are often beholden to the more senior management and are more focussed o

The key is, if the 'product owner' is not the end user, they are not the customer. They are often beholden to the more senior management and are more focussed on making their bosses happy with progress reports and demonstating how well they are performing. All this, while playing a theatre of customer centric focus and high velocity.