First, some meta-advice: start the process early and let it go for a long time. Keep thinking about it and talking to people about it. I find that good name i

First, some meta-advice: start the process early and let it go for a long time. Keep thinking about it and talking to people about it. I find that good name ideas come over time and come in spurts. There have been some good name posts on news.yc, so search for those. What I strive for: --As short as possible. --Memorable (often through rhyming, alliteration, repetition, etc.) --Something people can spell. --Something related in some way to the app (this is just my preference). --Easy to pronounce (e.g. people know where the accent goes). --Good connotations (or at least not bad). There is also some psychology involved in certain sounds, but I forget the specifics of at the moment--search for it. Finally, I find instantdomainsearch.com, a rhyming dictionary, webster, and a thesaurus useful tools in the process.