This is a nearly perfect PR hit. Controversial question in the title, about a product category nearly everyone uses, with the product name in the first sentenc

This is a nearly perfect PR hit. Controversial question in the title, about a product category nearly everyone uses, with the product name in the first sentence, for an indie-funded startup, challenging Apple and Google and social media, published in the NYTimes in the middle of the week. Short of an endorsement from Barack Obama, I don't know how this could have been any better for them. Well done.