> Google: make 1 big, single, integrated service and when a startup supplants you in your selected market, just buy them for $15 billion. They tried that with

> Google: make 1 big, single, integrated service and when a startup supplants you in your selected market, just buy them for $15 billion. They tried that with Google Plus. It didn't work so they tried to buy Twitter. That also didn't work, so we have the Google we have now.