In a theoretical sense this is essentially how Google works. See Big Other: Surveillance Capitalism and the Prospects of an Information Civilization https://pap

In a theoretical sense this is essentially how Google works. See Big Other: Surveillance Capitalism and the Prospects of an Information Civilization https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2594754 https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2594754