3 ms·

impressions are not clicks.

• chatmasta 8y ago
  No, but impressions do require downloading content from a server, which can be tracked. The trouble would be cases where apps are preloading content, so it's downloaded but the user might not have seen it yet.
  • nkozyra 8y ago
    Or - as is often the case - the consumer is caching api responses for some period.