Exactly, stripping UTM just screws with the results of (often small) businesses using google analytics trying to figure what campaigns/content efforts work. GA

Exactly, stripping UTM just screws with the results of (often small) businesses using google analytics trying to figure what campaigns/content efforts work. GA does not provide any individually identifiable info to its users. Stripping the params does not prevent google from tracking you internally. So I am not sure what this is trying to accomplish.