I feel like its a branding issue. "Rent Control" sounds good, I don't think people consider it beyond the initial feeling the words imbue. It is also weird that

I feel like its a branding issue. "Rent Control" sounds good, I don't think people consider it beyond the initial feeling the words imbue. It is also weird that young people are generally in favor of rent control even though they move frequently and it is just another wealth transfer from the young to the old.