> what is attracting investors to these start ups in the first place Growth, basically. As long as you can make a case that your 75 cent dollar store is rapidl

> what is attracting investors to these start ups in the first place Growth, basically. As long as you can make a case that your 75 cent dollar store is rapidly accumulating customers, investors will be more than happy to overlook the economics of the business. Sometimes that works out, but I guess at that point it's more like gambling than investing for investors.