From Typology: Type Design from the Victorian Era to the Digital Age by Steven Heller and Louise Fili, page 185: > They have also developed new faces based on

From Typology: Type Design from the Victorian Era to the Digital Age by Steven Heller and Louise Fili, page 185: > They have also developed new faces based on these classical materials, but added those nuances and attributes that they lacked when current. Many of these faces are created for publishing, advertising, and computer clients who desire exclusive, proprietary alphabets. Like the king of France in the seventeenth century, these companies are patrons of an iconoclastic breed of type designer. The New Classicism is about both revival and invention, because there is no sense in remaking type that has existed before without improving upon it.