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Advertising is a prisoner's dilemma: every ad slot your competitors buy is a slot you could've bought instead. Seasoned companies don't advertise because ads ar
by niftich 8y ago
Advertising is a prisoner's dilemma: every ad slot your competitors buy is a slot you could've bought instead. Seasoned companies don't advertise because ads are effective -- although in some cases, they are; they advertise because they're worried their competitors are attaining wider mindshare.
Small, local companies frequently fall into the mistaken assumption that targeted advertising on Facebook will drive sales. Advertising should only be assumed to drive mindshare, whose link to sales is often discouragingly weak.
- salvar 8y agoHow do targeted online ads fit with that? What does a 'slot' mean now that we don't have literal slots between TV shows in a handful of stations?
- balls187 8y ago> Advertising should only be assumed to drive mindshare, whose link to sales is often discouragingly weak. Regardless if advertising is effective at driving sales, a dollar spent advertising Women's Self Defense on Facebook drives (Mindshare|Behavior|Sales) more effectively than a dollar spent advertising Women's Self Defense in Black Belt Magazine.