Ever heard of Maslow's hierachy of needs? On the top of the hierarchy, above things such as family, love, wealth and self-esteem, there is self-actualization an

Ever heard of Maslow's hierachy of needs? On the top of the hierarchy, above things such as family, love, wealth and self-esteem, there is self-actualization and self-expression. You have to express yourself somehow. Some people express themselves with music. Others write blogs. For many people, starting up your own business and do things they way you think they should be done is a way of self-expression. It's your thing. You have built it.